Custom signs vs standard signage: which are more efficient for your business interior?

Choosing the right interior signs is a significant decision for any business. They not only point the way to customers, or convey information, but also form the first impression about the company. The visual identity of a business has a much greater impact on a person than you might think. For that reason, the details in the interior should be approached with responsibility.

The modern market offers two main solutions: mass-produced signs and individually-made signs. In this article, we will weigh the pros and cons of custom and mass-market signs so you can make a successful choice.

Comparison of mass production signs and customized business signs

To figure out which option meets the needs of your business, it is worth considering the features of both mass market signs and custom signs. The former offer standard solutions that promptly and economically meet basic needs. Whereas, custom signs are manufactured under the individual requests, providing the possibility to fully personalize the design and emphasize the uniqueness of the brand. We suggest taking a closer look at the advantages and disadvantages of each of these options.

Advantages and disadvantages of wayfinding signs from the mass market

Advantages:

• Typically, mass-produced signs are cheaper than custom signs, which can be a critical factor for a business with a limited budget. The reasons are the large production volumes, the absence of manual work and individual approach.
• Ready-made directional signs can be purchased and installed straight away, which allows you to equip the premises immediately. Mass market products are usually in stock, so there is no need to wait for their production. This is particularly important when solutions are needed "for yesterday".
• Signs from the mass market will be sufficient for standard needs. They are designed for the most common demands, making them simple to select and install.

Disadvantages:

• It is challenging to find a sign for individual needs among ready-made solutions. Mass market signs have limited variability in design, elements, and content. If your business requires non-standard solutions or a specific style, these signs may not meet your demands.
• Signs from the mass market do not have customization opportunities. Standard interior decor elements do not reflect the uniqueness and do not stimulate brand recognition, which may reduce the effectiveness of their impact on potential customers. After all, it is vital for your business, like any other, to stand out from the competition. To achieve this, you need to create an exclusive image of the company.
• A large number of signs from the mass market are of dubious quality. In mass production, cheaper materials are often used, which can adversely affect the durability of the signs.

Advantages and disadvantages of custom sign designs

Advantages

• Custom signs are much more flexible, allowing you to increase your brand visibility and create a lasting impression. This helps you to bring your visual concept to life most accurately to attract customers. At Bsign, you can choose effective signage from a broad range of designs. The majority of our solutions can be customized to your business needs: you may choose materials and color from a wide palette and an appropriate size.

Read our article "How to choose signs for interior design".

• During the production of Bsign interior door signs, we use only high-quality materials such as wood, stainless steel and acrylic to ensure durability. And modern technologies guarantee the impeccable appearance of signs.
• Custom-made informational signs will perfectly complement your interior and accentuate the exclusive style of your business. They may contain your logo, colors, and other brand elements, making them a powerful communication tool. In addition, when buying Bsign signs, you can specify what text or numbers you want to place.
• Custom signs at Bsign provide your business with accessibility. They contain Braille for people with visual impairments. Such an approach will make your space more convenient for all customers. 

Disadvantages

• While custom signs can be more expensive, their cost is justified by quality, personalization, and durability. It is an investment that can significantly increase the attractiveness of your business.
• In comparison with ready-made solutions, custom signs require more time to be produced. But at Bsign, manufacturing time is quite short, so you won't have to wait long. We manufacture your signs within 1-3 days, and in case of ordering 100 or more units, we need 7-14 days.

Conclusions

The choice between mass-produced signs and customized signs depends on the needs and capabilities of your business. If speed and budget are crucial to you, then mass production signs may be the best solution. However, if you want to emphasize the individuality of your brand, invest in quality and create a unique interior, custom signs will be an ideal option. To choose the right solution for your business, contact Bsign for consultation.