We all know about the main function of navigation signs and numbers. Next, we will tell you about the advantages of business signs, which are not obvious at first glance.
Signs simplify the client's path to you
When it comes to the customer's path, it usually refers to the scenario of interaction between the buyer and an online store or other online resource. But in offline business, this path also exists. In fact, it is not much different from virtual.
But offline this path is simplified and accelerated depending on slightly different tools than online. Among them there are important signs and numbers, signages and so on.
Purpose of signs for companies — literally get the client where they need to go. For example, a building should have its number on it. That is, when a person searches for your office at the address, they need to understand that they have found the right house. It will be indicated by the external sign with a number.
If your office is not the only one in the building, people need to find out exactly where it is located. A large navigation sign will help you at the entrance, which indicates the placement of certain companies in the building.
And it will also be useful to have office business-sign on the wall or door, where the name of your business will already be directly indicated. If you occupy several offices, buy signs for them as well. This will make it easier for your client to find the right employee.
Signs — an opportunity to sell additional services
Our clients include many owners of hotels, restaurants, as well as office centers. So, they often order production of signs in order to sell as many services as possible.
It really works. Even when a person regularly visits a particular space, they may not know the full list of services that can be obtained in it.
These are navigation and information signs for companies that solve this problem. For example, if you have a hotel, you should place signs that indicate that there is a swimming pool, restaurant, solarium, and so on. A person who generally doesn't mind using this service is likely to do so using the sign.
Signs as a «silent seller»
This is even more important in large buildings, where many different businesses rent space. Any owner of such a premise is interested in ensuring that its tenants are doing well. In such unobtrusive information, again, business signs will help. For example, a client of a design agency will be able to find out that there is also a good printing house where you can order printing.
That is, information signs on doors and walls act as the «silent seller» for certain services.
In addition, if you count the number of visitors in large offices or hotels during the day, it turns out that the signs give good coverage. And, if we continue to draw a parallel to ads, then the coverage from this additional communication channel is quite inexpensive. It definitely is the advantage, which is provided by the production of signs.
Signs are means of demonstrating humanity and customer orientation
Businesses that are customer-oriented have a much higher chance of becoming successful and profitable. People want and can buy from those who care about their needs, not just actively advertising. Thus, products that are created taking into account the needs of the audience and the peculiarities of perception of signs, increase the competitiveness of your business.
In addition, often it can be advisable to order production of door signs, where the information is duplicated in Braille. This will once again show your humanity, and in some jurisdictions such signs are a requirement of the laws.
Signs help you stand out from the competition
When you work in a highly competitive niche, it is always important to use all options available in your marketing strategy to attract attention. Signs and numbers are one of them.
For example, you and your competitors work in approximately the same price segment, but there are no radical differences in the quality of a product or service.
It is possible that the client will turn to the company that pays more attention to details. Because quite often there is such a belief that people who are attentive to small things provide better services. So, if your competitor doesn't pay enough attention to such a branding component, you can use this as benefit for yourself, by ordering production of information signs.
We have written a special article about the importance of information signs and numbers for small businesses, using which you can learn more about this aspect of your work.
High-quality signs are a way to save money on regular navigation system updates
Signs and numbers are the products that people sometimes try to save money on. In fact, it is possible. However not when people order cheap goods, but vice versa.
When information or facade signs are manufactured of high-quality wood or, for example, acrylic glass, which retains its original appearance for years, you can forget about updating it for a long time.
About the importance of sign design
The same goes for designs. It is worth choosing those that will remain relevant for a long time. For example, transparent office business signs with acrylic glass or steel are the best option. They will look appropriate on the door, even if you decide to repaint the walls or change their coating altogether, for example, from wallpaper to wood or stone.
Do you plan to order the production of information signs and plaques, but haven't decided on the design yet? Or do you have any other questions about our company? Fill out the form to have a BSIGN manager contact you, provide information about the signs, and conduct a free consultation depending on the request.