Olena Samoilova
Author with more than 10 years of experience. Expert in writing cases and articles about the specifics of advertising communications and business in the hospitality industry. She can write clearly about complex things.
She has a bachelor's degree in marketing.
Articles by the author:
Why do you need keychain numbers and what business needs them?
Sometimes businesses don't consider the importance of such small details as keychains. Companies often attach their own keychain made by hand and make inscriptions on the keys to avoid confusion. But it does look cheap, giving the impression of a...
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Top 5 interior color trends for businesses in 2024
Business cannot adjust to interior trends every year, because it is not profitable. Full-fledged repairs are expensive, and trends are too fleeting to resort to global change. But interior decor choices, in particular signs in trendy colors, can emphasize the...
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How to care for signs made of different materials?
The quality of interior signs plays a crucial role in their durability. But it is equally important to take care of them properly, to preserve long-term use, rather than spoil them. In this article, we will talk about common mistakes...
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What types of signs are needed for business?
Sooner or later, entrepreneurs need to update or purchase indoor signage. This element provides the need to transmit short messages and ensure security. Business signs also complement the interior and can even attract potential customers. But which signs to choose?...
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How do prohibition signs improve business safety for employees and visitors?
Have you ever wondered how the prohibition of smoking on planes came about? Careless handling of a cigarette can lead to a fire on board, among other consequences. People didn't expect this until smoking led to disasters. Each rule is...
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The role of interior signs in forming the client's first impression of the business
Only few entrepreneurs consider indoor signs as an essential part of a brand on the same level as slogans or logos. But those businesses that have already taken care of customizing signage have an advantage over their competitors. Read this...
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Why is it important to use hotel door signs?
In the hotel business, interior details are of great importance. Some of these elements are door signs. In this article, we will explain how each aspect of the sign can significantly affect the perception of the hotel by visitors. Introduction...
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What is the secret of a good sign for business?
A business sign is not just a sign or part of the decor. It is a powerful branding tool that can create the first and lasting impression of your company. In this article, we, the Bsign team of sign company,...
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What is braille required for ADA compliant signage?
In a world that constantly strives for inclusivity and cost-effectiveness, ensuring accessibility for all is of primary importance. One of the important steps towards this goal is the integration of signs that have visual symbols, compatible with Braille. They are...
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5 exterior signs to brand your business in 2024
With the advent of modern technologies and the constant development of design, exterior signs have become a key element of studying the face of business. In addition, it is an additional advertisement for your company, which allows you to increase...
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Are custom signs effective for businesses?
In today's world, a distinctive feature of a successful business is the ability to stand out from competitors and impress customers. One of the inseparable elements of branding is customized signs that can significantly increase profit and brand identity. In...
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What makes a sign compatible with Braille?
In today's world, where inclusivity, as well as equal opportunities for all are important, Braille signs become an integral part of society. In this article from Bsign, we'll look at how to ensure maximum Braille sign compatibility to make them...
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Best door sign ideas in 2024: Trends and creative solutions
In 2023, door signs are no longer just information elements. They have become a real manifestation of creativity and style, which allows each business to stand out and immediately attract the attention of visitors. The same trend in the presence...
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5 ways to use signs and numbers to attract visitors to your business
jlenaMarketing and attracting customers are always among the main tasks for most businesses. However, you don't always need to invest large funds in complex advertising campaigns. Signs and numbers can be powerful tools for your business. Here are five ways...
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Sign and number design tips: How to attract attention to your business
Signs and numbers are important elements of any business, they affect the first impression of clients and guests. The right design can significantly enhance the aesthetic appeal of your room and give it personality. Choosing a single design for all...
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Signs for the consulting business
Consulting is a truly dynamic and diverse field that spans different industries and sectors and is a valuable resource for individuals, businesses, and organizations looking for expertise and support in various fields. It is the services of consulting companies that...
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Signs for the construction and repair business: what are their benefits?
In today's world, where dynamism and comfort are becoming an integral part of life, it is important to have clear guidelines both in the space of the premise and outside it. Among the key components that contribute to this orientation...
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How office signs for business contribute to the development and increase of sales
Modern marketing is the main comprehensive tool for promoting any business. But trade existed long before the advent of modern marketing. So how did merchants sell their goods and services in ancient times, when there was no marketing? Research shows...
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Safety signs for businesses
We are used to the fact that the main function of signs is informational. With the help of external signs, you can quickly find the necessary building. And interior and navigation signs help a person easily navigate the room. For...
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Tips for updating signs and new designs from Bsign to improve your business
Have you ever been to old buildings whose information signs have not been updated for a long time and have lost their original appearance? How did you feel when you watched such a «rarity»? Agree, products that were damaged by...
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How to use signs to improve the KPI of the hospitality industry
In our turbulent times the hospitality industry becomes particularly important. People work hard, so they should have a good rest during their leisure time. Establishments of the hospitality industry are designed to help people recover, gain new strength and inspiration. Usually, when referring to...
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ADA signs in hotels: What should I consider?
In order for the hotel to be a real center of hospitality, all the details in it should be aimed at ensuring the comfort of guests. Among others, for those who have special needs. Interior signs and numbers that meet...
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How to develop a commercially successful sign and number design?
The success of a business largely depends on the ability to communicate with existing and potential clients. Signs and numbers are one of the communication tools. To make it fruitful, you should know how to design a sign adhering to...
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How to properly care for signs and numbers
Any item, even of the highest quality, needs proper care. Knowing the rules, you can extend the service life of a particular product and preserve its original appearance for a long time. Next, we will tell you how to take...
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7 ways to arrange your home number creatively
In private households, house number signs is an important part of the overall atmosphere. Therefore, building owners usually pay quite a lot of attention to the choice of this product. But here there is another point that is of great...
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Advantages that high-quality signs give to your business
We all know about the main function of navigation signs and numbers. Next, we will tell you about the advantages of business signs, which are not obvious at first glance. Signs simplify the client's path to you When it comes...
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