The Future of Signs: Applying QR Codes to Boost Conversion

The world of technology is rapidly evolving, and simultaneously our habits are changing. One of the most notable examples of such innovations is the increasing popularity of QR codes. Just take a look at the following statistics. In 2022, approximately 89 million phone users in the US scanned QR codes, which is 26% more than in 2020. By 2025, the number of people in the US who will scan QR codes is predicted to increase by another 16 million. These numbers indicate that it's time to implement this powerful customer engagement too and achieve success.

Imagine that you observe a stylish interior sign in an office, hotel, cafe, or store. And what if a QR code was placed next to the logo or name of the store? This opens up endless opportunities for attracting clients for businesses in various fields. We'll cover more about the benefits and how to use information signs with QR code in this article.

What are QR code signs?

You don't have to buy displays to make your interior signs interactive. Just add to them a simple but effective element — a QR code. It is a small two-dimensional barcode that contains an encrypted message, data or link. When users scan it with their phone camera, they are redirected to a certain webpage where they can watch videos, participate in promotions, fill out the form, and receive other information. This way, an ordinary sign transforms into a digitalized interior element that arouses interest and attracts customers. Are you eager to learn more about how QR code signs can increase your business performance? We have detailed it for you in the following section.

Advantages of signs with qr code

Your QR code could be here.

Signs with QR codes are not just a modern trend, but an efficient marketing tool. It allows you to improve business performance, save money on promotion and upgrade customer experience without effort. Let's take a closer look at each of such customization of signs.

QR code sign cause curiosity

QR codes are not a novelty, they appeared a relatively long time ago, so everyone is accustomed to their availability in public places. At the same time, they attract people's attention. Especially if there is a short and accurate description of the content or an effective call to action next to the QR code. Then a desire to find out what is hiding there arises in the customer. This can create a novelty effect and encourages the desire to explore.

Provide clear information effortlessly

Even if you really want to, it is impossible to place a large amount of significant information on the sign. And hanging printed papers on the wall is inconvenient and unmodern. Another matter is a compact sign with a QR code.

By scanning it, the customer will gain access to detailed information about the product, service or company, and reach the website or social network. A QR code can also lead to various descriptions, characteristics, reviews, photos, videos, price and other content. Such an approach prevents information overloading of the premise while helping to promote services or products.

Boost conversion

Let QR codes be the bridge between the physical and digital worlds. Code scanning redirects the user to the company's website, landing page, mobile app, and other resources. In other words, this element serves as an advertisement. This makes it possible to gather contacts of potential customers, propose exclusive offers, conduct a survey or organize an online consultation. Consequently, QR codes help to expand the audience and enlarge the customer base.

Collect analytics

Each QR code scanning can be tracked. This allows you to get detailed analytics concerning how users interact with the sign. You will be able to discover how many people have scanned the code, subscribed to social media, or become customers. This information will help you evaluate the effectiveness of such interaction and really feel the benefits of interactive signs.

Shapes branding

Furthermore, QR codes are often associated with modern technologies, which emphasizes brand innovation. And attention to minor details indicates professionalism and concern for the comfort of visitors.

Where can the audience be redirected using QR codes?

QR codes open up endless opportunities for redirecting users to a variety of online resources. Here are some popular use cases for inspiration:

• Company website URL. This is the most common use case for a QR code. It allows you to quickly redirect a user to the home page of your site or to a particular page with additional information about a product or service.
• Mobile app. If your company has a mobile app, the QR code is the ideal way to motivate people to download it immediately.
• Social media profile. A QR code, which leads to your Facebook, Instagram, LinkedIn, or other social media profile, allows users to subscribe to your pages and receive the latest information.
• Video. If you have a video presentation, commercial, or other video content, the QR code may redirect the user to the platform where the video is hosted.
• Online survey. A QR code can lead to an online survey that helps you collect customer feedback on your products or services.
• Online catalog. If you have a wide range of products or services, the QR code is a perfect way to lead to an online catalog where the user can find the necessary information.
• Online stores. The QR code can lead directly to the product page in your online store or catalog so that the customer can quickly place an order.
• Business card. If it is a door sign of a company employee, the QR code can send contacts and detailed information about the specialist.
• Menu. The QR code on the sign at the entrance can lead to an interactive version of the menu where you can view dishes descriptions, photos, and allergens.

The choice of resources to which the QR code will lead directly depends on your goals. And Bsign shop will help with the manufacture of interactive signs. Contact us for an individual order and we will put your QR code on the sign to unlock new opportunities for your business with modern and effective tools. We welcome you for a free consultation, where we will describe to you all the details and help you choose and customize the design.