What signs are needed in the interior of a store or shopping center?

Depending on the size of the store, dozens, hundreds and even thousands of people visit it every day. Each of these visitors anticipates comfortable shopping, and for this, it is important that everything is clear and convenient. Stores and shopping malls require interior signs that will facilitate guidance, guarantee the safety and overall comfort of visitors. Properly placed and clear signs determine how easily and quickly buyers will find the right locations, cashier, exit, or anything else. In addition, business signs not only simplify navigation, but also form a certain image of the building, affecting the first impression of visitors.

All this highlights the considerable importance of choosing effective signage for stores. In this article, we will help you find out what signs trading businesses require and how to select them.

A set of signs that should be installed in retail stores or shopping centers

Not only retail signage and outdoor signage play an important role in retail. For effective navigation in a store or shopping mall, it is necessary to install a range of various interior signs for business. Let's look at the key categories.

Entry / Exit signs

These signs are essential for existing and potential customers to effortlessly find the way in the premises. This is especially true for large shopping malls, where there are several entrances and exits. They should be noticeable so that visitors do not have to circle around in finding the right way.

Direction signs

At the entrance or in the lobbies of the store, you should place wayfinding signs with information about the directions to different departments and rooms. And for multi-storey shops and centers, signs that display what is situated on each floor are needed.

Checkout signs

These signs indicate the placement of cash areas. Without such interior signage, it will be difficult for visitors to notice the cash desk among the racks with goods and pay for their purchases.

Designation of staff premises

Such designations include signs of the warehouse, administration and other areas where the entrance for buyers is prohibited. They are necessary to delimit access to different premises and maintain order.

Wi-fi designation

Information about the availability and access to Wi-Fi is always relevant for visitors. The appropriate signs simplify the work of employees, especially if shoppers of the store can promptly see the password. This way, you won't have to repeat the code to everyone individually.

WC designation

How often do store staff have to answer the question "Where is the WC here?". If there are no signs in the premises, they have to provide such information regularly. So as not to distract employees from important matters, you need a general sign to indicate the WC, as well as signs to indicate the WC for women, men and people with disabilities.

Food court designation

In large shopping malls, food courts are an important part of shopping. Corresponding signs can help visitors find a place to rest and eat.

Prohibitory and informational signs

Information signs convey certain rules, such as "no food and drink, smoking, or entering with animals". Such markings are vital for maintaining order and preventing dangerous situations. We described prohibition signs in greater detail in the article "Why do businesses use "No animals and no food or drink” signs?".

Besides warning about prohibitions, informational signs are also important for the trading business. Among the most common information signs are the designations for a fire extinguisher and a fire hydrant. During emergencies, there is very little time to find ways to rescue. For that reason, you definitely need these signs.

What is the purpose of all these signs in the complex?

A comprehensive approach to navigating a store or shopping mall allows you to:

• Quickly orient in the space. The visitor will effortlessly find the desired product or service and will be satisfied with the shopping process.
• Enhance sales. Accurate navigation can attract attention of new customers and motivate visitors to get to a purchase quickly and without annoyance. This increases your chances of selling the product and repeatedly returning customers.
• Create a positive impression. A well-designed navigation system indicates professionalism and attention to ensuring comfort.
• Increase safety. Signs indicating exits, fire extinguishers and other important objects help to ensure the safety of visitors and avoid unpleasant situations.

When selecting signs for your business, we recommend keeping a unified style. By applying signs in a unified design that suits your interior, you create a cohesive image of the store, making it more recognizable and attractive for visitors.

In the Bsign Store assortment, you will find solutions for every taste and style. In addition to offering a diverse catalog, our signs can be customized. You may choose the best color, size of signs and their content. We'll help you determine it during a free consultation. So sign up now! Allow interior signs to make it easier navigating your store as well as improving the customer experience.