Modern marketing is the main comprehensive tool for promoting any business.
But trade existed long before the advent of modern marketing. So how did merchants sell their goods and services in ancient times, when there was no marketing?
Research shows that signage was the main form of communication between merchants and their customers in Babylon, Egypt, Athens, Pompeii, and Rome — regions inhabited by humans even before our era. Then the signs were used as an element of outdoor advertising. They used signage to identify their store in order to separate it from the competition and inform potential buyers about your product or service.
So long before the advent of marketing navigation signs were almost the only way for merchants to promote the goods, attract customers to their business and increase profits.
Navigation signs — subconscious advertising navigator in the business structure
Compared to ancient times, our modern world has become completely different, but some things remain the same.
If you want your business to be successful, attract customers, and drive sales, you need to be visible.
Since ancient times, the easiest way to inform potential buyers about yourself has also remained unchanged.
So, navigation signs are the first way to attract attention to your company, product or service, as well as separate yourself from your competitors.
Navigation signs can be located on the facade of a building, on the doors of an office, or they can stand on a desk. However, wherever they are placed, the function of navigation signs remains unchanged.
Navigation signs literally lead a potential customer or buyer to your business, product, or service by the hand.
Therefore, signs play a very big role in increasing the profit of your business.
How office signs contribute to the development, promotion and increase of sales in modern business
According to a Sign Research Foundation study, signs have a significant positive impact on sales: more than 60% of companies increase their sales by 10% due to the placement or updating of information signs.
External information signs will make your business visible. They will notify your customers about the location of your office, store, hotel, or other premises. Any building where your business is located should be decorated with an external sign with information about the house number and street name.
Inside of any institutions, as a rule, office signs on the door are used. They lead visitors to the right office or to a specific employee. Each organization also uses signs indicating the operating mode.
The sign forms customers' ideas about the business. In some cases, you don't even need ads. Just one look at the office sign during a visit to the institution is enough to get a general idea of the organization.
That is why it is very important that the signs that decorate the space of your business carry not only an informative function, but they have to be of high quality and attractive. After all, the image of your company depends on what the door signs look like.
High-quality office signs will create a special atmosphere of comfort and care for the client in your room. After all, they will inform him about the availability of important rooms (sanitary, mother and child rooms, etc.).
For example, in the article «How to use information signs to improve the KPI of the hospitality industry» we told you how to use office signs to improve the atmosphere of a restaurant, hotel or other institution. Thus, to attract new visitors to the business and, consequently, to provide the institution with additional profit.
Besides, office signs placed on the doors of employees' offices, will help the visitor quickly navigate and get to a meeting with the right person without unnecessary obstacles and questions. This will save your customers' time and effort. They will come back to you again and again to a comfortable environment.
Every time, returning to you, the client will bring profit to your business. And this will contribute to the promotion and development of your business.
For example, in this article we described how our clients, an American company from the state of Florida, designed their new premises. They have made their space convenient for employees and visitors by ordering office signs for this purpose. Our clients' customers are happy to return to the pleasant atmosphere of the office, use the company's services and increase the profit of the business.
Navigation signs in trade
Defined sign board design is used, in particular, to increase profits in trading. Indication signs will help you find the right product or service and navigate.
So, the more people know about your presence and the product, the more likely you are to sell it.
Therefore, navigation signs are a simple but very effective way to inform your target audience, and therefore increase sales.
Internal signage notifies customers about your promotions
As a rule, consumers like to save money. Therefore, they are more likely to make a purchase decision after seeing information about a low cost of the product.
The role of such information signs is to convince potential customers to take immediate action and make a purchase before the promotion ends.
Outdoor signs with information about the limited offer period increase sales well.
Customized and branded signs for offices
Customized signs increase the profit of your business creating a special atmosphere, maintaining corporate identity, and so on. How is this achieved using signs for offices we have described in detail in the article.
It has long been known that a brand has a powerful impact on increasing business profitability. It is a tool for creating uniqueness, separating from other competitors, business development and achieving recognition of your product.
To create branding, and therefore to increase the profitability of your business, office signs are of great importance. They can be made in a special, unique sign design in a corporate style. Office door signs can also contain a corporate logo-one of the branding tools.
So, the main role of signs in brand formation is so that customers correctly perceive and remember your brand.
They can inform them of what products and services you offer. Branded signs also give your potential customers an idea of what to expect from your business.
How internal signage and office signs affect the creation of a brand, we described in detail in the article «The role of information signs and numbers in brand formation».
Therefore, customization and branding of office signs is a powerful tool for the development and promotion of services. And high-quality advertising directly affects the increase in profit in the business.
Types of office signs for business from Bsign
Bsign brings to your attention the following business signage ideas.
We have a wide selection of office navigation and information signs in restrained business colors. This allows to integrate signs into any room design.
We create all our products from environmentally friendly materials. Also, for people with visual impairments, we put information on the sign in Braille. So, our office signs meet all international standards.
Our office door signs are made of acrylic glass, steel or wood and have discreet colors. All signs are made by hand, so we can quickly fulfill an individual order of customized and branded signs for your business.
Here are some examples of office signs from Bsign.
It is made of black or black frosted acrylic glass. Silver lettering on a black background provides good visibility from afar. We duplicate information in Braille for visually impaired people. If necessary, we will print your company's logo.
A special feature of this sign is the ability to replace the name. If necessary, you can order manufacturing of surnames and first names for your employees.
The sign is attached with a special double-sided adhesive tape, which does not harm the surface.
Wooden office sign on the door «Visitor» in three restrained colors. It consists of three layers: acrylic glass, wood and acrylic glass lettering. We duplicate the information in Braille. It is attached with double-sided tape.
Thanks to the restrained business colors, such sign design can be integrated into any interior of your premise.
Non-standard design of such an office sign emphasizes the personality of the office owner.
The sign consists of three layers: acrylic base, wood, and printed text. We duplicate the information in Braille. If necessary, we add your logo. It is attached with a special adhesive tape that does not damage the surface.
The discreet classic design of such a sign will be suitable for any room.
At the same time acrylic glass — the base of the product — will be little noticeable. Main attention of clients and visitors will be focused on the black inscription. Thanks to the contrast, it stands out well on an inconspicuous base.
Such a sign is attached with stylish metal holders.
Steel plate on a wooden base in six colors:
- Dark Wenge;
- Natural Wood;
- Anthracite Gray;
- Indian Rosewood.
The black inscription is duplicated in Braille. The sign is attached with double-sided tape.
Wooden office sign based on acrylic glass. The information is duplicated in Braille.
The color of this product varies in 6 colors:
- Indian Rosewood
- Natural Wood
- Anthracite Gray
- Dark Wenge
This variety of colors allows you to choose a sign for different premise designs. This sign design will be appropriate in an interior with natural wooden components.
The important role of office safety signs and fire signs
For the design of your office, Bsign also offers you to choose safety sign options and fire signs. Arranging such signs in the office space is extremely important for saving the lives of your employees and visitors. This is an important factor for improving the reputation of your company, and therefore it plays an important role in the development and promotion of your business.
In addition, the presence of office safety signs indicates compliance with international labor protection standards. So, by decorating your office with such signs, you save your business from large fines from the services that monitor compliance with these standards.
How to make signs for the office
The Bsign team will produce high-quality office signs for business in order to increase your profit and attract as many customers as possible to the pleasant atmosphere of your office.
What needs to be done so that we can make office signs for you?
Fill out the form to make an appointment for a free consultation and together we will select options of office signs which will suit the design of your premise.